Electronic commerce adoption: an empirical study of small and medium US businesses
Abstract
By
combining two independent research streams, we examined the determinant
factors of strategic value and adoption of electronic commerce as
perceived by top managers in small and medium sized enterprises (SME) in
the midwest region of the US. We proposed a research model that
suggested three factors that have been found to be influential in
previous research in the perception of strategic value of other
information technologies: operational support, managerial productivity,
and strategic decision aids. Inspired by the technology acceptance model
and other relevant research in the area, we also identified four
factors that influence electronic commerce adoption: organizational
readiness, external pressure, perceived ease of use, and perceived
usefulness. We hypothesized a causal link between the perceived
strategic value of electronic commerce and electronic commerce adoption.
To validate the research model, we collected data from top
managers/owners of SME by using an Internet survey.
Keywords
- e-Commerce adoption;
- Strategic value of e-commerce;
- SMEs
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